Bestseller in a Weekend: Authority Edition
Authority Edition

Write the Book That Builds
Your Authority in One Weekend

A premium, high-level experience for business owners, executives, and experts ready to build a book that creates real leverage and a clear path to publication.

Developed in collaboration with Advantage | The Authority Company, publisher of Forbes Books, Entrepreneur Books, SXSW Books, and other leading authority-driven imprints.

Apply
Publishing imprints & partners
FORBES BOOKS
ENTREPRENEUR BOOKS
ENTREPRENEUR PRESS
SXSW BOOKS
ADVANTAGE THE AUTHORITY COMPANY
Why This Exists

There are a lot of ways to write a book.
Very few of them position you as an authority.

Bestseller in a Weekend: Authority Edition was created for people who don't just want to finish a manuscript. They want a book that works for them.

Aligns with their reputation

Supports their business or career

Opens doors to speaking, media, and opportunity

Positioned for the right publishing path


The Experience

This is not a traditional writing workshop.

This is a structured, high-touch experience where you will leave with more than ideas. You will leave with momentum and a blueprint for execution.

  • Develop a clear, compelling book concept
  • Align your message with your authority and business goals
  • Build meaningful momentum on your manuscript
  • Understand the publishing landscape at a strategic level
  • Leave with a blueprint for execution, not just ideas

The Publishing Pathway

Most programs leave you with a manuscript
and no clear next step.

This one does not. Your work will be reviewed and positioned for the imprint that best aligns with your authority, your message, and your long-term goals.

01

Your work is reviewed: draft, partial manuscript, or book plan

02

You receive guidance on the most appropriate publishing path

03

Based on fit, positioning, and readiness, you may receive a publishing contract offer from an Advantage Media Group brand

This is a guided, selective process. You are not choosing a publishing path based on preference alone.

Publishing imprints include
Forbes Books
SXSW Books
Entrepreneur Books
Entrepreneur Press
Rethink Press

Proof & Credibility

A Proven System for Building
Authority Through Books

Bestseller in a Weekend is an established program originally founded by Alicia Dunams and now led by Marie Incontrera. Over 18 years it has produced measurable, verifiable results.

18

Years running the program

1,600+

Entrepreneurs and professionals through the program

3x

Bestseller lists: NYT, USA Today, Amazon

Real business outcomes

A senior executive at Salesforce leveraged this approach to secure a book deal.

An early-stage founder secured a $35,000 contract prior to writing her book by validating her market and positioning her concept publicly.

"

This weekend workshop and space was exactly what I needed for my own author breakthrough. I landed on the title, the core concepts, and the full storyline. The energy is flowing and I am falling in love with my book.

Tina Marie St Cyr

Is This Right for You?

Built for people who want their book
to create real leverage.

This is for you

  • Founders and business owners
  • Executives and operators
  • Experts building authority in their field
  • Individuals who want their book to open real doors

This is not for you

  • Hobby writers
  • Casual participants
  • Anyone looking for a low-commitment or purely creative experience

What You Walk Away With

Not just ideas.
A path forward.

  • A clear, compelling book concept
  • Defined positioning and audience alignment
  • A strong start or significant progress on your manuscript
  • A strategic understanding of publishing options
  • A personalized path forward

Upcoming Cohorts

Choose your weekend.

Cohort 1June 5, 6 + 7
  • Friday, June 57:00 – 9:00 pm ET
  • Saturday, June 612:00 – 5:00 pm ET
  • Sunday, June 712:00 – 5:00 pm ET
Cohort 2June 12, 13 + 14
  • Friday, June 127:00 – 9:00 pm ET
  • Saturday, June 1312:00 – 5:00 pm ET
  • Sunday, June 1412:00 – 5:00 pm ET

Spots are limited. Both cohorts run at the same investment level.


Ready to Build Your Authority?

A premium, limited-capacity experience designed for serious participants.

Apply

After applying, a member of our team will reach out to schedule a brief call.

If you have been thinking about writing a book, this is where you stop thinking and start building something that actually moves your authority forward.

Bestseller in a Weekend®: Authority Edition

Developed in collaboration with Advantage | The Authority Company