The Growth Speak Agency
Chala Dincoy
CEO and Founder of The Repositioning Expert; Marketing Strategist
About Chala
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics). She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she’s a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers. In addition, Chala is a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at International conferences.
Having been a purchaser of services in her role as a marketing manager for Tier 1 corporations for decades, Chala is able to help professional service providers to break through the competitive landscape and to get through to the corporate decision makers faster and in a more relevant way. This, in turn ensures a consistent and sustainable lead pipeline as well as a marketing plan that enables accelerated growth.
Watch Chala Speak
Speaking topic:
Twinning Your Competition: Why 86% of Buyers Can’t See the Difference
Your business isn't as unique as you think. Research shows that buyers don't see you as different compared to your competitors. This comes out loud and clear when you're price-shopped, lose the sale to a competitor or worse yet-can't even get the meeting with the decision makers in the first place!
Time-starved buyers don't have the desire to meet with just one more vendor who does the same thing as their current vendor.
There's a reason why calling more leads or hiring more sales staff isn't helping grow your business faster.
The answer is simple, it's scientific and it requires very little investment other than a few changes to what you’re already doing to reach out to prospects.
In this dynamic, story-packed session, you'll learn:
• The single reason why spending more time and money on your marketing and selling don't work
• Top 5 mistakes people make in their messaging...that keeps them losing at least 1/2 of what they could be earning on the table
• The differentiator that one of my clients used in order to generate $15K in one meeting
• Why despite going to meeting after meeting, and calling prospect after prospect, your marketing still doesn't strike a chord with the buyer
• The steps that you can take right now to make you stop being a twin to your competitors and to start to be recognized as truly different!
Book Chala to Speak
Reach out to danielle@growthspeak.agency today!